Classic Soft Sided Lunch Box

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Throwback lunch boxes meet new tech in these stylish horizontal silhouettes, ideal for kids to eat well anywhere, at any time. It is designed for bentos like our new Mod Lunch Bento™ or Mod Snack Bento™ containers with room for a drink and extra snacks. The buckle handle clip is convenient for travel to and from school, daycare and sports activities.

The Classic Freezable Lunch Box is the only horizontal lunch box with PackIt's patented EcoFreeze™ technology: freezable gel built into the walls of the lunch box. The smart design eliminates the need for separate ice packs or gel packs. Imagine that, a lunch box designed to be frozen. It's freezable, it's reusable, and it actually cools.


• Gel-lined walls chill a meal and a 12oz (340ml) drink for hours (depending on external temperatures)

• Fits a Mod Lunch Bento™, Mod Snack Bento™ 

• Large zip opening allows for easy packing and locks in cool, dry air

• Collapses flat and freezes overnight

• Buckle handle conveniently attaches to messenger bags, backpacks and sports bags

• Zip pocket stores ID cards or wipes

• Made from nontoxic poly canvas; food-safe lining

• PVC-, BPA-, phthalate- and lead-free

• Interior wipes clean; spot clean exterior

• Proudly made by PackIt: creator of the ORIGINAL reusable, foldable, freezable lunch bag. Designed in California

Open: 8"H x 10"W x 4.5"D

Flattened: 8"H x 10.25"W x 2"D


Simple Care: Thoroughly wipe or hand wash the interior and spot clean exterior; allow bag to dry completely before freezing. Not machine or dishwasher safe.

  • Flatten It

    Designed to be flattened for compact storage in the freezer.

  • Freeze It

    Simply freeze the lunch box like you would an ice pack. Because, it's The Bag That's an Ice Pack™.

  • Pack & Go

    Pack with your favorite fresh meals and snacks. Go and enjoy!

Freezable Lunch Box Built With EcoFreeze® Technology

PackIt is the only foldable, freezable bag that keeps food and drinks cool for hours—no ice packs needed. Its secret sauce? Patented cooling technology that's built into the walls of the bag.

No Ice or Ice Packs Needed
Fully Freezable