EcoFreeze® vs. EcoFreeze®+

Both use PackIt's patented freezable gel built right into the walls, so the whole bag becomes the ice pack. EcoFreeze®+ adds a triple-layer (3X) wall construction for extra insulation, protection and durability, plus premium materials like a leakproof welded liner and structured designs made for commuting, work and travel.

EcoFreeze®

Freezable gel built into the walls wraps your food in a continuous cooling layer.

Choose EcoFreeze® if…

  • You're packing school lunches or snacks for kids
  • You want fun prints and lots of sizes to pick from
  • You need reliable cooling for a typical school or workday at an everyday price

Shop EcoFreeze

EcoFreeze®+

The same built-in gel, wrapped in a triple-layer (3X) construction that holds the cold in longer.

Choose EcoFreeze®+ if…

  • You want our longest-lasting, most insulated construction
  • Your bag sees long commutes, travel days or heavy daily use
  • You prefer a structured, grown-up look with hands-free carry


Shop EcoFreeze+

Frequently Asked Questions

Both have freezable gel built into the walls. EcoFreeze®+ adds a triple-layer (3X) construction for more insulation, protection and durability, along with premium materials and structured designs.

No. Collapse the bag flat and freeze it overnight, ideally for 8 hours, just like the original.

No. With both technologies the bag itself is the ice pack, so there's nothing extra to pack or lose.

Most families choose EcoFreeze® for lunches. It comes in a wide range of colors, prints and sizes.

No. Wipe or hand wash the inside, spot clean the outside, and let the bag dry completely before it goes back in the freezer.